Logo Design, Branding, Brand Strategy, Web Design, Social Media, Marketing
Jenny Flanagan is a Certified Professional Co-Active Coach (CPCC) and Desire Map Facilitator. She helps moms let go of who they think they should be so they can discover and embrace who they already are. Jenny empowers them to take off their masks and guide them to connect with their heart to discover and explore their deepest desires.
As a freelance designer I assisted Jenny in pulling together her vision of what her company branding will look like. She came to me with an established brand book outlining the messaging and expression of the brand. She wants her audience to feel seen, heard, inspired, enlightened, confident, free, and happy.
Jenny had established the overall tone and voice for the brand, along with chosen fonts and colors, mood-boards, and a company manifesto—'You have everything you need. Trust yourself.' We wanted to tie together her legwork with a clean and yet feminine and empowering visual identitiy.
The marks were created to give a sense of the almost mystical vibe of the brand. The geometric patterns and subtle watercolor textures were handmade and custom, and are implemented subtly for a clean look. Jenny Flanagan is mid-launch and the overall social presence and evolution of the brand are still in progress.