Maxar Values Icons
Icon Design, Branding, Brand Strategy
Maxar Creative Services team members
Maxar Technologies is a space technology company that leads in satellite communications, Earth observation, advanced analytics, insights from machine learning, next-generation propulsion, space robotics, and more. The company values have been circulated as the businesses align behind them.
In my role at DigitalGlobe, we transitioned to being the umbrella company's internal agency creating for the five companies and brands. These icons further align the different and unique companies who have a shared culture, vision and purpose in the new space economy.
We wanted to create icons that matched the branding, but also create a system in which we can build out more icons in the future. Icon design in general is tricky as the system must be consistent and pixel perfect, scalable (implemented in very small spaces), as well as clean and easy to understand.
Where we landed drew from the sharp edges of the X in Maxar and 45 degree angles, but also utilized softer edges for legibility. While this system was completed it will continue to grow and evolve as we create more icons for the brand in the future.