Φ In Nature
Web Design, Digital Prototyping, Branding, User Interface Design
What do a pinecone, snail shell, pineapple and sunflower have in common? Phi (the golden ratio)!
This website prototype is for nature lovers and those interested in the connection between math and nature. One can type in their zipcode and local flora and fauna will come up that exhibit these mathematical patterns. The golden radio creates a pattern found through a sequence of numbers, and we can find this spiral in nature all around us.
I wanted to create a simple, easily navigable user interface that would give visitors the opportunity to engage with the golden ratio. The challenge was to have this match the Scientific American website and overall web design as a microsite, but to also be able to stand alone. There are certain elements that needed to be included, such as how links appear when highlighted, a place to sign up for an e-mail newsletter, and a means to navigate back to the general website.
I had the main navigation in the top of the website, and all other social and actionable links in the footer. Each sections serves a purpose—to inform on what phi is, where you can see it in nature, where you can find it in a specific area, and a social feed for people to log instances in which they've encountered it. The colors match the overall company branding, while balances potentially image heavy pages.