adrienne ivers johnson
adrienne ivers johnson
 
 
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iFIT Social Share

CLIENT
iFIT, 2022

ROLE
Product Design, UI Design, Social Media Design

PLATFORM
Native apps (iOS and Android), embedded machines

TEAM
iFIT software, hardware, and marketing team members

iFIT is a connected fitness platform that pairs interactive workouts with smart exercise equipment, mobile, and TV apps. This redesign of the post-workout sharing journey supports the immersive and data-driven experience while fostering motivation through community and social features.

iFIT’s workout completion flow offered equipment-embedded social sharing, but the experience was clunky and underused. I led a mobile-first redesign of the post-workout sharing journey, creating a unified flow across three completion types with tailored visuals and share options. The goal: increase daily and monthly social shares by making sharing intuitive, customizable, and aligned with users’ habits.

 
 

THE CHALLENGE

People already post their sweaty selfies and workout wins on social platforms. The question was: how do we meet them where they are? Our challenge was to reimagine sharing directly from the iFIT experience—removing friction while empowering users to highlight what mattered most to them.

 
 

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THE APPROACH

We combined UX research, Gleanly metrics, and member surveys to uncover motivations and frustrations:

  • Do users actually want to share?

  • What content feels most “share-worthy”?

  • Which platforms matter most?

  • Where are the biggest pain points today?

From there, I redesigned the flow to:

  • Enable photo uploads alongside workout stats.

  • Offer background and stat customization.

  • Provide platform-specific share options with previews.

The result was a consistent, mobile-first journey that respected diverse user needs while encouraging seamless social sharing.

 
 
 
 
 

LESSONS LEARNED

Users want choice. While we initially planned to phase out the embedded share option, feedback revealed its importance. Instead, we shifted focus: most users preferred sharing the workout itself—not detailed stats—and prioritized quick, authentic completion posts.

 
 
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THE IMPACT

The redesigned flow increased social engagement, driving a 1.5x boost in average monthly shares per user within the first month. We also implemented robust tracking to support ongoing iterations.

 
 
 
 
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