Peerfit Move

CLIENT
Peerfit Move, 2018-2020

ROLE
Product Design, Visual Design, Web Design, Email Design, Illustration

TEAM
Peerfit marketing and product design team members

Peerfit Move is the 65+ silver solution, and a fresh approach to wellness. You can get access to different fitness options to build an active lifestyle and connect with like-minded people, all within the app—provided to you at no copay.

As a designer working on both Peerfit and Peerfit Move, I helped design on both the product design and marketing design sides of the business. Launched January 1st, 2020, Peerfit Move is a medicare advantage benefit. We worked intensely to promote the product and launch to meet the starting date of insurance benefits in the new year—an intense six month design sprint for our distributed remote teams.

THE CHALLENGE

Our teams were given the go ahead as the idea for this product was selling. Now it was time to ideate, brand, design, build, market, and so on! My biggest contribution for Peerfit Move was building out the brand and working with marketing and product to design everything we needed—from promotional ads and flyers to landing pages and product features. Accessibility and designing for seniors (larger type both on the web / in the app as well as in print) was top of mind.

THE APPROACH

There are many different components of the Move brand, and they needed to work across the app and across all of the collateral. The brand consists of photography, geometric illustrations, line icons, and gradients. These components were built out among the team’s designers and strategists, and I was able to pull them together and create a visual system that we used across the product and collateral. We wanted everything to be consistent and tie together, and feel very different from the usual way seniors are marketed to (#distruptaging). We all worked collaboratively to create something that is both similar and different to the core brand and product.