adrienne ivers johnson
 
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Maxar Values Icons

CLIENT
Maxar Technologies

ROLE
Icon Design, Branding, Brand Strategy

TEAM
Maxar Creative Services team members

Maxar Technologies is a space technology company that leads in satellite communications, Earth observation, advanced analytics, insights from machine learning, next-generation propulsion, space robotics, and more. The company values have been circulated as the businesses align behind them.

In my role at DigitalGlobe, we transitioned to being the umbrella company's internal agency creating for the five companies and brands. These icons further align the different and unique companies who have a shared culture, vision and purpose in the new space economy.

 

 
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THE CHALLENGE

We wanted to create icons that matched the branding, but also create a system in which we can build out more icons in the future. Icon design in general is tricky as the system must be consistent and pixel perfect, scalable (implemented in very small spaces), as well as clean and easy to understand.

 
 
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THE APPROACH

Where we landed drew from the sharp edges of the X in Maxar and 45 degree angles, but also utilized softer edges for legibility. While this system was completed it will continue to grow and evolve as we create more icons for the brand in the future.

 

 

 
 
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Maxar Family

CLIENT
Maxar Technologies

ROLE
Digital Design, Visual Communications, Web Design

TEAM
Maxar Creative Services team members

Maxar Technologies is a space technology company that leads in satellite communications, Earth observation, advanced analytics, insights from machine learning, next-generation propulsion, space robotics, and more.

These graphics, and in the end web page, showcase the different and unique companies who together provide integrated solutions to solve commercial and government customers complex challenges. 

 

 
 
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THE CHALLENGE

We were initially provided the graphic below and asked to clean it up for presentation decks. From there, we were asked to design a web page that showcases the “Maxar family”–the four unique companies and their capabilities and how they tie together under Maxar. They wanted to depict the Maxar Technologies portfolio of space brands and their vertically integrated capabilities.

 
 
 
 
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THE APPROACH

We initially envisioned a moving, interactive experience in which one can move from space to ground in order to understand how all of the capabilities are vertically integrated. Three concepts were wireframed and pitched, but in the end a simpler vision will be implemented for now. The grander vision will roll out for the 2.0 website. These web pages are in the process of being developed, but you can see how the initial graphic is being used here.

 

 

 
 
 
 
 
 
 
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