Peerfit

CLIENT
Peerfit, 2018-2020

ROLE
Web Design, Email Design, Illustration

TEAM
Peerfit marketing and product design team members

Peerfit is a universal account for fitness. Through the platform, you gain easy access to a variety of fitness studios and gyms, empowering you to personalize your journey to wellness, so you can lead a more active and healthier lifestyle.

As a designer, I helped design and illustrate digital content such as social media graphics and marketing materials for various platforms, marketing campaigns, and events. Below are a few highlights from the hundreds of designs I’ve built along with Peerfit’s team of marketing strategists and product designers.

Check out other illustrations I’ve made for Peerfit here!

THE CHALLENGE

When I started at Peerfit as a freelance designer, I came on to help with vector illustration—and my responsibilities quickly grew. I get to hand-letter and design swag (above), build out the brand guidelines and establish the illustration style, design product features and integrate our design style into them (below), conduct remote user interviews and competitive research, and so much more. I spend my time between two teams—product design and marketing—and thus design strategically in line with initiatives to create cohesive, impactful work.

THE APPROACH

You can read all about how I built out Peerfit’s brand guidelines and illustration style here. Depending on whether the project is marketing or product, print or digital, I meet with the team involved to brainstorm. Once the general idea and content is ready, I create low fidelity drawings or mockups to get an initial grasp of how we want things laid out and to better clarify the ask. I design and a senior designer will review and give feedback, and then we run it by the team and the stakeholder. Every project looks a little different—but collaboration and communication are key.

You can find the stickers above on both Instagram and iOS stickers, and the ads below across digital marketing platforms.